Home / Culture / After declining attendance and symptoms of financial pressure, Global Winter Wonderland may not go back to Cal Expo

After declining attendance and symptoms of financial pressure, Global Winter Wonderland may not go back to Cal Expo

After declining attendance and symptoms of financial pressure, Global Winter Wonderland may not go back to Cal Expo
After declining attendance and symptoms of financial pressure, Global Winter Wonderland may not go back to Cal Expo

Global Winter Wonderland will now not be returning to Cal Expo this year.

In a Nov. 24 social media submit, organizers of the winter lantern competition stated they had been focusing all their strength on a new assignment: a pop-up, yr-spherical revel in at a mall inside the East Bay town of Newark. The company in the back of Global Winter Wonderland, International Culture Exchange Group, is based totally in Fremont, additionally within the East Bay.

The worldwide excursion lantern competition have been held at Cal Expo on the grounds that 2014, and normally ran from round Thanksgiving until early January.

In 2015-sixteen, the pageant attracted 2 hundred,000 human beings, consistent with the 2016-17 Cal Expo economic record. Attendance numbers for extra current years weren’t blanketed in next reviews, although there are signs that attendance have been down in latest years, and that the pageant turned into having trouble paying its bills.

Emails, voicemails and Facebook messages inquiring for comment from International Culture Exchange Group had been not back. However, the event’s Facebook web page did respond to users commenting on the information.

“The closing years attendance was way down so we want to regroup and desire to come back back with a much higher revel in,” the web page wrote, in response to 1 commenter.

Prosio Communications, a Roseville advertising and public relations company, worked on PR and advertising for ultimate yr’s competition. It took felony action against International Culture Exchange Group in advance this yr over payments owed for its paintings. A February court filing via Prosio claimed that International Culture Exchange had failed to pay $fifty nine,500 for offerings and media buys with the aid of Prosio.

Attendance at Winter Wonderland became down notably as of Dec. 12, 2018, in step with the complaint, which stated that the event became in “excessive economic problem.”

Even so, the criticism says, International Culture Exchange requested that Prosio purchase $50,000 in tv advertising, for which it allegedly left Prosio at the hook.

Subsequent court docket records display the two agencies settled out of court docket.

Prosio Communications CEO Lori Prosio declined to right away remark.

Another commenter on Facebook delivered up some broken marketing offers from ultimate year.

“It became a difficult 12 months all round,” the page answered.

In addition to the event in Sacramento, the employer had placed on a similar Winter Wonderland occasion at the Rio All-Suite Hotel and Casino in Las Vegas. In an e-mail, representatives of Rio determine Caesars Entertainment Corp. Instructed the Business Journal that Winter Wonderland will no longer be taking region on the lodge this year. It turned into unclear if the Las Vegas event could be held at some other vicinity. The Winter Wonderland internet site and social media pages have no longer been up to date with 2019-20 Las Vegas statistics. However, the organisation has also no longer introduced that the event has been canceled.

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